A German-based grocer is close to opening in the Carolinas, which may create price wars from local grocery stores trying to keep up. Lidl, the largest discount grocery chain in Europe, is planning 150 stores throughout the east coast initially, and eventually expanding to 600 locations in the area.
Lidl has been described as a cross between the quality of Harris Teeter and the inexpensive price points of Aldi. With multiple locations opening in the Carolinas, which are home to Food Lion and Harris Teeter, the new grocery chain could create price wars and push established stores out, if successful.
Although the company hasn’t released all store locations yet, Triad Business Journal found these locations to be opening by 2018:
- Morehead City
- Rocky Mount
- Wake Forest
Lidl has not responded to an inquiry by the Free Press, but there are currently job openings in Orangeburg, North Augusta and Greenwood, all in South Carolina, as well as Thomasville, N.C., which gives a good picture of other locations opening first.
“We are proud to take this important step in Lidl’s expansion in the United States,” said Brendan Proctor, president and CEO of Lidl U.S., in a statement about the job openings.