Lidl, a German-based grocer, has announced that nine stores — seven in the Carolinas — are opening in the region next month. The website is advertising the grand opening weekend to start at 8 a.m. June 15. Each store will kick off a four-day grand opening celebration after a ribbon-cutting ceremony at 7:40 a.m.
The nine locations listed are:
- Kinston, NC 4050 W Vernon Ave.
- Greenville, NC 1800 East Fire Tower Road
- Sanford, NC 3209 NC 87 South
- Rocky Mount, NC 940 N Wesleyan Blvd.
- Winston-Salem, NC 3315 Sides Branch Road
- Spartanburg, SC 8180 Warren H Abernathy Highway
- Greenville, SC 2037 Wade Hampton Blvd.
- Virginia Beach, VA 6196 Providence Road
- Hampton, VA 2000 W Mercury Blvd.
The first 100 shoppers at each location are entered for a chance to win a $100 gift card. The grand-opening events will have activities and samples for kids throughout the weekend, as well as a chance to win a $500 gift card.
There has been a lot of buzz about this company’s low-cost, high-quality products. Lidl has been described as a cross between the quality of Harris Teeter and the inexpensive price points of Aldi.
With multiple locations opening in the Carolinas, which are home to Food Lion and Harris Teeter, the new grocery chain could create price wars and put pressure on established stores, if successful.
Although the company has only released nine store locations to open June 15, the Triad Business Journal found these other locations to be opening by 2018 in North Carolina:
- Morehead City
- Wake Forest
“We are proud to take this important step in Lidl’s expansion in the United States,” Brendan Proctor, president and CEO of Lidl U.S., said in a statement.
Lidl, the largest discount grocery chain in Europe, is planning 150 stores throughout the east coast initially, eventually expanding to 600 locations in the area and providing 5,000 jobs in the United States.